Pricing that scales with your video strategy
Designed for business use. Turn blog posts, scripts, and ideas into studio-quality video. No video editing experience required.
Start free, upgrade anytimeCancel anytime, no strings attachedYour videos, yours to keep
Basic
For simple videos
$19 USD
per month, billed yearly
- checkCreate unlimited videos
- checkNo Lumen5 branding
- checkCustom colors
- check12 animation minutes/year
- check240 AI voice minutes/year
- check1000+ AI voices
Everything in Free, plus:
Premium AI models:
Starter
For content creators
$59 USD
per month, billed yearly
- check1080p video resolution
- check50M+ stock photos & videos
- checkCustomizable brand kit
- check24 animation minutes/year
- check720 AI voice minutes/year
- check1 voice clone
Everything in Basic, plus:
Premium AI models:
POPULAR CHOICE
Pro
For small businesses
$149 USD
per month, billed yearly
- checkShutterstock editorial media
- checkCustom watermarks & fonts
- checkMultiple workspaces
- check60 animation minutes/year
- check2160 AI voice minutes/year
- check3 voice clones
Everything in Starter, plus:
Premium AI models:
Team
For enterprise teams
Custom
billed yearly
- checkBespoke branded template
- checkVideo translations
- checkCollaboration features
- checkVideo approval process
- checkSingle sign-on (SSO)
- checkCustomer success manager
- checkEnterprise-level security
- checkProfessional Services
- checkInvoiced billing
- checkCustom AI model usage
Everything in Pro, plus:
Free
For casual video enthusiasts
- checkContains Lumen5 branded outro
- checkMax 2-minute long videos
- check5 videos per month
What's included:
Why teams choose Lumen5
One subscription replaces your whole video stack
Your team can own video end to end. No agency, no contractors, no extra tools to stitch together. Powered by AI that respects your brand.
Create in minutes
Start with a link, script or document and let AI build the first cut.
- Repurpose content into video
- Make short clips from long videos
- Generate animated explainer videos
Media included
Millions of commercially licensed stock assets and AI generation, built in.
- Millions of stock photos & video clips
- AI image & video generation
- 1000+ premium AI voices
Stay on brand
Customize logos, colors and fonts so every video looks like you.
- Brand kits & video blueprints
- Custom watermarks, colors & fonts
- 100+ customizable templates
Compare every feature
Free $0/forever | Basic $19/mo billed yearly | Starter $59/mo billed yearly | Pro $149/mo billed yearly | Team Let's talk! | |
|---|---|---|---|---|---|
| Video creation | |||||
| Video limits | 5/mo | Unlimited | Unlimited | Unlimited | Unlimited |
| Resolution | 720p | 720p | 1080p | 1080p | 1080p |
| Max video length | 2 min | 10 min | 10 min | 10 min | 10 min |
| Blueprints | check | check | check | check | check |
| 100+ premium templates | check | check | check | check | check |
| AI features | |||||
| AI voiceover minutes | 24 mins/yr | 240 mins/yr | 720 mins/yr | 2160 mins/yr | Custom |
| Voice cloning | — | 1 voice | 1 voice | 3 voices | Custom |
| Translations | — | 12/year | 12/year | 60/year | Unlimited |
| Animation minutes | — | 12 mins/yr | 24 mins/yr | 60 mins/yr | Custom |
| Automated captions | check | check | check | check | check |
| 1000+ lifelike AI voices | — | check | check | check | check |
| Premium AI images | — | check | check | check | check |
| Branding | |||||
| Custom colors | check | check | check | check | check |
| Font library | check | check | check | check | check |
| Brand kits | — | 1 | 1 | 3 | Unlimited |
| Upload your own fonts | — | — | — | check | check |
| Watermark upload | — | — | — | check | check |
| Bespoke brand templates | — | — | — | — | check |
| Custom transitions | — | — | — | — | check |
| Bespoke scene designs | — | — | — | — | check |
| Creative services | — | — | — | — | check |
| Media | |||||
| Licensed stock library | check | check | check | check | check |
| Media uploads | check | check | check | check | check |
| Music uploads | check | check | check | check | check |
| Icon library | check | check | check | check | check |
| Talking head overlays | check | check | check | check | check |
| Shutterstock library | — | — | check | check | check |
| Shutterstock editorial | — | — | — | 300/year | Custom |
| DAM integration | — | — | — | — | check |
| Collaboration | |||||
| Team members | Single user | Single user | Single user | Single user | Multiple users |
| Workspaces | — | — | — | 3 | Unlimited |
| Team management | |||||
| Two-factor authentication | check | check | check | check | check |
| Brand management | — | — | — | — | check |
| Granular user permissions | — | — | — | — | check |
| Workspace management | — | — | — | — | check |
| Audit log | — | — | — | — | check |
| Single sign-on | — | — | — | — | check |
| Video approval workflow | — | — | — | — | check |
| Support | |||||
| Help center access | check | check | check | check | check |
| Chat support | — | check | check | check | check |
| White-glove support | — | — | — | — | check |
| Invoiced billing | — | — | — | — | check |
| Procurement support | — | — | — | — | check |
| Security & compliance | — | — | — | — | check |
| Training workshops | — | — | — | — | check |
“With the traditional agency, the time is usually about one week. But with Lumen5, it’s cut down from weeks to hours.”
Michelle Hsiao
Visual content director at Siemens AG
Visual content director at Siemens AG
“Lumen5 is especially helpful for business people who don't have the technical experience to make their own videos.”
Peter Lovegrove
Media relations and content manager
Media relations and content manager
“Thanks to Lumen5, we have been able to cut down on the time and costs related to video making.”
Adrian Ngo
Global advertising and sponsorships
Global advertising and sponsorships
“We’re able to create a video quickly with a turnaround of five minutes versus trying to coordinate with an agency and see if they have time to fit you in. With Lumen5, you could just get it right then and there.”
Eric Chu
Social & digital content manager
Social & digital content manager
“The best part about Lumen5 is that it's not time-consuming. It's really easy and you only need a couple of minutes to create a video because everything is included.”
Amsal Alihodzic
Senior online marketing manager
Senior online marketing manager
“We have scaled Lumen5's use across our marketing organization, realizing benefits across many team layers. As company communicators, this agile tool enhances each customer's experience and engagement.”
Michelle Montes
Director of global integrated marketing, Emerson
Director of global integrated marketing, Emerson
“We saw increasing demand within Communications for an intuitive self-service video production tool and Lumen5 filled the gap.”
Annie Wu
Creative & digital assets manager, Corporate Voice, Swiss Re
Creative & digital assets manager, Corporate Voice, Swiss Re
Frequently asked questions
No. You can sign up and start creating videos for free without entering any payment details. A credit card is only required when you choose to upgrade to a paid plan.
Yes. You can cancel your subscription at any time from your account settings. You will retain access to your paid plan features until the end of your current billing period, and all videos you have created remain yours to keep.
We accept all major credit cards including Visa, Mastercard, and American Express. Team plan customers can also arrange annual invoicing. Reach out to our sales team to learn more.
It depends on your goals. The Basic and Starter plans are ideal for individual creators who need simple, fast video creation. Pro is best for small businesses that require advanced branding, premium media, and more customization. The Team plan is built for organizations that need custom templates, collaboration features, workflow controls, translations, SSO, and enterprise grade support.
The Team plan includes everything in Pro plus enterprise capabilities such as custom branded templates, bespoke scene designs, workspace and user management, translation tools, SSO, approval workflows, DAM integrations, and a dedicated customer success manager. It is designed for companies scaling video creation across multiple teams or locations.
All paid plans include AI voiceover (using 1000+ lifelike voices), automated captions, premium AI image generation, and AI Script Composer. Voiceover minutes and animation minutes vary by plan. Voice cloning, where you record a short sample and use it to narrate any video, is available on Starter and above, with more cloned voices on higher tiers. Video translation is available on all paid plans, with unlimited translations on the Team plan.
Yes. Custom colors and the font library are included on every plan, and Starter and Pro add brand kits and font uploads. The Team plan adds bespoke branded templates, custom transitions, and support from the Lumen5 Creative Services team so every exported video stays aligned with your brand identity across teams and regions.
Translation credits allow you to create localized versions of your videos. Pro users receive sixty translations per year, while Team customers receive unlimited translations. This is especially helpful for global marketing, internal communications, and learning and development teams that need multi language content.
Yes. All videos you create are yours to keep permanently. You can download and reuse them even if you cancel your plan. You will only lose access to premium features associated with higher tier subscriptions.
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